Mood Boards for Research (Label C)

Mood Boards for Research (Label C)

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This mood board enables me to focus on the advertising that would be central around the magazine as key revenue, the companies chosen are all specific to which my target audience would be linked with. I started off with musical influenced brands, including record shops, technology items, ticket providers and aps the main ones were: Soundclash, Spotify, Apple Music, HMV, Bowers & Wilkins, Ticketmaster, Seetickets and Bands in Town. I thought all of these companies were relevant to my target research, as the audience would be wanting to attend gigs and primarily listening to music. I then focused on technology companies, such as different phone manufacturers and providers like Apple, Samsung, Nokia, HTC, O2, T-Mobile and Orange - my thought behind these brands was connected to what would appeal for my target audience, as young adults are connected through phones and technology devices; more opportunities would also be available as online subscriptions can be viewed through technology. Brand usage of clothing was also shown as a directional push once again reinforcing my target audience and market, a few of these companies were: Toms, Topshop/Topman, Asos, Hunter, Levi's and Doc Martens. Overall I think the branding corporations I have chosen foreshadow the magazine I intend to make as it will be a mixture of unique and sophisticated ideas, mixed with the edginess from the genres included.