Mood Boards for Research (Label C)

Mood Boards for Research (Label C)

Target Audience:

I have created a moodboard which will allow my target audience to develop with the magazine, the specific demographic that I am appealing for is a group of young adults, devoted to music, unique styles and enjoy retro and vintage sounds/lifestyle. The mood board itself shows a variation of alternative and indie music records them being: Blondie, The Smiths, Catfish and the Bottlemen, Coasts, Odesza and Jamie T. I have selected these individual artists and bands as I will be designing a magazine that is quite unique and upcoming, with sounds and styles from different decades and approaches to music; for example: Jamie T is classed as alternative and constitutes his music through rap and grunge guitar aesthetics, whilst Odesza are also an alternative group performing sleek rhythms and melodies on soundboards. I have tried to include a sense of appropriate attire in the mood board showcasing clothing, jewelry and items they would possibly have, this included record players, guitars, small aesthetics (candles, illustration designs and travel accessories. I have incorporated festival and coffee chain logos as these are both things I would represent and imagine my target audience doing; the reason I chose to use three alternative festivals was because they all offer something a little different yet fit together, and this is the prospect and philosophy I would like to use when designing and branding my magazine.