Mood Boards for Planning (Label D)

Mood Boards for Planning (Label D)
Colours:

For my second mood board focusing on colour's I have tried to keep it simple, allowing the colour's to be the only focus on the design. I used secondary sources to create this board, by searching for a tester paint strip with this I recreated the colours I was going to use on the first initial strip. I used photoshop's colour palette tool to retouch the original image, letting me add the colours I wanted to use - I repeated this process eight times with different tones of: Blues, Purples, Reds, Oranges, Yellows, Greens and Greys, I chose these certain colours as they were the responses from the audience research in response to a question linking to the colours on a magazine front cover.  

I also added a colour wheel in the top left corner, showing complimentary colours and what they are usually associated with in connection to emotions. I finished the mood board off by adding a title of 'Colours' to the image, the font is rather spontaneous and creative mixing the typography with bold colours and tones; the type used was by Tim Fishlock. I think overall this mood board conveys colours and tonal values well as it isn't too overpowering to look at, it also gives you an indication of colours that match in the correct spectrum.