Audience Research (Label C)

Audience research (Label C) 

For my audience research I designed a survey consisting of seven questions, these were all questions which would allow me to create a magazine with audience input and direction, yet develop it in a subtle way. My questionnaire got ten individual responses, when I shared this I asked a group of people in which I thought would fit the magazine category and would be ideal audiences. 

The first question was 'How old are you?' I asked this as I wanted to develop an understanding of the audience in which I would be modeling my magazine around, the design I make will be in accordance to the question answers, so this question will help me evaluate the main target market. I used a tick box method on survey monkey for this question with four choices them being: '16-19','20-23','24-27' and an option choice of other. The results show that 77% of the audience were in the '16-19' category whilst the other two choices tallied in at 11% each, the other option showed that one person was 35 years old. The second question was 'Would you enjoy reading an alternative/Indie magazine?' I asked this as this is the music genre I hope to represent in the magazine, the results showed that 8/10 agreed saying they would read the subscription.  

'What content would you like to see in a music magazine?' was the third question with a selection of five answers. Those were 'a Gig Guide', 'Band/Artist news','Contest Information', 'Upcoming artists/musicians' and 'Fashion' the tick selection only allowed the audience to choose an option, however there was an even draw between a band/artist news and upcoming artists/musicians with 30% each, followed by another even split of a gig guide and fashion articles at 20%. Question 4 was 'What three colours would attract you to the front cover?' - the main colours stated were red, black and green; with other colours mentioned being: grey, white, orange, blue, purple, silver and yellow.  Question 5 was about money 'How much would you be willing to pay for a music magazine?' this was with a tick box response of '£1.50, £2.50 and £3.50' the results show both the cheaper options had 40% of interest with £3.50 only two people willing to pay that much. The 6th question was relevant to publishing dates asking 'How often would you like the magazine to be published?' this also had three boxes to choose from: 'Weekly, Every Fortnight and Monthly' 60% said monthly, whilst 30% replied with every fortnight and 1 person saying weekly; the price would definitely be linked to how often the magazine is published. Finally the last question mentioned about giveaway products with 'would you like freebies included in the magazine?' this response states that 7/10 people would enjoy receiving a free gift with the product.