Sunday, 1 November 2015

Information on Magazine Publishers

Information on Magazine Publishers (Label C) 
ICP Media: 
IPC Media (International Publishing Corporation) was founded in 1963 as a consumer magazine and publisher in the UK, with a large portfolio of clients and sells over 350 million copies a year. ICP media was initially founded in order to group together to help the influx of similar newspapers battling to share the marketplace, The Sun and The Daily Mirror were two of the main companies involved in the significant change in management. A various amount of book publishing agencies were also involved in the company, which is why the business was classed as a publishing house; it has since then been rebranded with the name 'Time inc. UK' in 2014. According to online sources sales have been down on the magazine as the total annual circulation fell by 6%, with a total of 150 job losses this year alone. The company are responsible for a range of mediums like: magazines, comics, books and specialist company magazines. Aside from their own magazine the company advertise a diverse selection of brand, such as: Now, Anglers MaIl, NME and L'Oreal. This meaning they are linked to many other magazines, the difference between company's target audiences is also visible. As some of the main female brands and magazines associated with Time inc.UK are, 'Woman and Home','Whats on TV?' and 'Chat' meanwhile 'NME','Nuts' and 'Uncut' are all franchise specifically designed with men as target audience.  
Bauer: 
Bauer Media Group is a German based company that houses a portfolio for over 600 magazines, 400 digital productions and 70 radio and TV stations. The brands client list communicates with print shops, distribution and marketing services, in achievement of this Bauer have a workforce of around 11,000 employees in 17 different countries. The origin of the company was started in a small printing house in Germany which then became an iconic company there, they originally started relations with the UK when they signed Bella Magazine to the client list in 1987, since then the company has been managed by five generations of the Bauer family; going on to become Britain's third largest publishing house. The annual representative figures and statistics show that the publishing company tend to focus more on the readers than the advertising space within that take around 40% of the market up, this is through the three woman's weekly magazines that are the most popular (Bella, Take a Break and That's Life'.  
Bauer claims to be the largest privately owned media publications group in Europe, taking the third largest consumer rate with numbers of 25% in customer percentages. They have also overtaken IPC Media with their sales, and claim their strategies are to connect with as many readers and listeners available through multi-touch platforms. A few more of their most well known brands are: 4 Music, FHM, Grazia, Kerrang, Q, Angling Times and Bike. 
Future PLC: 
Future PLC is an English Media company, it was founded as Future Publishing in Somerset, 1985 by creative head Chris Anderson in connection with the soul magazine Amstrad Action. Future PLC offered something original as it was the innovative company pitching free software on covers, this making them the first franchise to do so. It was ranked as the sixth largest company in the media corporation industry, it has a portfolio publishing more than 30 magazines within subcategories of video-games, technology, films, photography and sport. It is also the main house for two of three major games console manufacturers, including the Nintendo Magazine. In the late months of 2009 the business reported a major loss in profits, with a downfall from £9.5 million to £3.7 million (a loss of 61%). In 2012 sold its share in music magazine brands to New Bay Media LCC for $3 million, this included well known branded magazines such as: Revolver and Guitar World. 2014 was also recorded as a sale downfall, Future sold all connections to-do with US print support functions to other various brands in the UK. 
The company's multiplatform portfolio varies across print, tablet, online, video, mobile, apps and events. For example: The future Women's magazine helps drive that communication aspect between creative ladies all over the world, through online access - visible through social media and print brands. Future PLC was founded 30 years ago and has its headquarters office in Bath, however they still actively operate in America and Australia. 

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